The world is so big, I want to explore it. In the face of the changing global environment, from precision machinery to green energy, from marine engineering ships to high-end materials, a number of Qidong enterprises have braved the wind and waves to bring their products to all corners of the world, demonstrating the strength and style of "Qidong Intelligent Manufacturing" on the world stage.
Starting today, we are launching a series of reports titled "The World is So Big - The Story of Qidong Enterprises Going Global". Following their overseas footsteps, we will listen to their exploration, innovation, and breakthroughs in the face of storms, and feel the vitality and pulse of Qidong's economic integration into the world. Please stay tuned.
Entering Qidong Jinhe Food Co., Ltd. located in Huilong Town, the modern production workshop is orderly. The automated assembly line runs at high speed, from raw material input to finished product output, and the processed seaweed products are neatly stacked into packaging boxes. The workshop floor is as smooth as new, and even the bathroom next to the hallway is spotless.
From January to May this year, we produced over 100 million pieces of seaweed, achieving sales of over 80 million yuan, of which exports accounted for 70%. Currently, the company is preparing various samples and making every effort to prepare for the upcoming European Food Exhibition and Canton Fair.
Going back to 1998, Jinhe Food started by leasing a 2000 square meter factory, initially focusing on a single seaweed product. With excellent quality, the company quickly gained market recognition. But the good times didn't last long, and the drawbacks of a single product structure gradually emerged, putting the enterprise at risk of being eliminated by the market.
In order to make breakthroughs, Jinhe Food has begun actively seeking partners. After multiple investigations, they finally reached a cooperation agreement with a prestigious and strong research institution in the industry. With the help of the other party's technology and resources, the company's business once tended to stabilize.
Technology is the lifeblood and lifeline of an enterprise. To achieve stability and long-term success, it is necessary to master core technologies. In 2004, Jinhe Food not only achieved the leap of "building houses on land", but also invested more than 3 million yuan to establish its own laboratory.
In the relatively niche field of seaweed processing, the secret to the success of Jinhe Food lies in its "precision". In 2013, the company targeted the huge potential sandwich seaweed and seaweed roll market. The technical team started from scratch, going out for training while burying themselves in research, the process was like learning to walk. If you are not familiar with the equipment, start learning from the basic principles; Without mastering the craft, one must practice and explore, gradually overcoming technical difficulties. In 2015, independently developed new products were successfully launched, and Jinhe Food's technological strength was highly recognized by the industry. The first step of independent innovation was finally taken steadily.
Although the processing technology of seaweed is not complicated, the standards vary greatly among countries, both domestically and internationally. Last October, the company's two core products traveled to France to participate in the world's largest food exhibition. At the exhibition, European customers showed strong interest in Jinhe's new products and requested customization. Customers have strict requirements for product standardization, especially how to control the quality of seafood within extremely high standards, which is itself a cool thing. Standardization is a manifestation of technological accumulation, requiring long-term accumulation and continuous improvement, and is the necessary path for enterprises to go from "doing well" products to "refining" products.
The compliance requirements for foreign trade export business are extremely high, and it is necessary to strictly comply with the export country and international regulations. Even the most basic packaging must comply with specific industry standards. Therefore, companies invest a lot of effort every year to ensure compliance throughout the entire process, from raw material selection to equipment maintenance, to production processes, striving for excellence in every link. This directly leads to an increase in the cost of individual products. But they think it's' very worthwhile '. Food safety concerns everyone's health. Running a business should not only focus on profits, but also shoulder social responsibility
Since its establishment 27 years ago, Jinhe Food has always insisted on using the freshest seaweed to ensure the delicate taste of its products. Nowadays, the company's products are exported to many countries and regions such as Europe, America, and Southeast Asia, and have always been among the top seaweed export enterprises in China.
