To further advance the integrated development of the Yangtze River Delta, continuously enhance the reputation of the "Satisfying Consumption in the Yangtze River Delta" brand, better meet the people's ever-growing needs for a better life and consumption upgrading demands, and boost the competitiveness and influence of Yangtze River Delta consumer brands in the national market, the Consumer Council Alliance of the Yangtze River Delta launched the 2025 Yangtze River Delta Souvenir Evaluation Campaign.
Through a public-spirited, fair, rigorous and professional consumer evaluation, the campaign aims to identify and promote a range of high-quality products that embody the standards and distinctive features of the Yangtze River Delta. These premium offerings will stimulate and create new consumption demands, injecting fresh impetus into the prosperity and development of the regional consumer market.
On the basis of separate regional souvenir evaluation campaigns, consumer councils from the four provinces/municipalities of Shanghai, Jiangsu, Zhejiang and Anhui carefully selected 30 products each through comprehensive assessment of brand culture, industry influence, product quality and regional characteristics. Together, these selections form the official list of 2025 Yangtze River Delta Souvenirs.
Comprising 120 products spanning technology, cultural and creative goods, food, handicrafts, daily necessities and other categories, the list includes both time-honored specialities and intangible cultural heritage treasures that carry historical memories and cultural heritage, as well as a host of trendy new products and high-tech innovations leading the "Guochao" (Chinese fashion) trend.
Exquisitely crafted and sophisticated in workmanship, these products showcase profound cultural connotations and distinct regional identities, serving as important calling cards that exhibit the cultural landscape and innovative vitality of the Yangtze River Delta to the whole country and beyond. Undoubtedly, they are key vehicles for consumers to get to know, experience and savour the essence of the Yangtze River Delta.
The joint souvenir evaluation campaign launched by the Consumer Council Alliance of the Yangtze River Delta is not only an effective exploration to promote the integration of tourism, commerce and culture in the region, but also a crucial initiative for consumer councils of the four places to jointly optimize the consumption environment, boost consumer confidence, and deepen the integrated development of consumer rights protection in the Yangtze River Delta.
